Plusvital Enters Veterinary Market

Plusvital: Pioneers in Equine Supplementation Since 1975, now proudly serving the veterinary community

For over five decades, Plusvital has been at the forefront of equine nutrition, combining scientific innovation with practical expertise to deliver supplements that support the health, performance, and longevity of horses at every stage of life. As a family-owned Irish company, Plusvital’s heritage of trust, integrity, and veterinary-led research continues to shape its expanding global presence, now including an exciting new chapter in the veterinary sector.

Founded in 1975 by Denis O’Brien Sr., Plusvital was built on a belief in long-term partnerships and evidence-based care. Today, that vision lives on through the O’Brien family and a dedicated team of equine specialists committed to pushing the boundaries of equine supplementation.

With a portfolio of over 35 products, Plusvital delivers targeted nutritional support for stamina, recovery, digestive health, joint mobility, coat quality, immune resilience, and more. Whether for elite competition horses or beloved leisure companions, each product is formulated using high-quality, traceable ingredients and developed with the unique demands of horses in mind.

2025 marks an exciting milestone for the brand, with the launch of Plusvital’s first vet-only product, Micro-Sponge specifically formulated for supporting the treatment of equine diarrhoea. This will be followed by two additional veterinary-exclusive products, due to be unveiled at BEVA Congress in September (11-13). This development underscores Plusvital’s growing commitment to providing advanced nutritional tools for equine practitioners, enabling more proactive, integrative care in both acute and preventative settings.

Plusvital’s reach spans over 40 countries, with long-established partnerships dating back to the 1980s in Japan, followed by expansion across Europe, the Middle East, North America and Australia. As the brand enters the veterinary market, it brings with it decades of experience, robust quality standards, and an unwavering dedication to horse health.

All Plusvital products are produced in BETA NOPS and UFAS-accredited facilities, under HACCP-compliant manufacturing protocols, ensuring the highest levels of safety, consistency, and regulatory compliance. This gives veterinarians and horse owners peace of mind when using Plusvital alongside treatment plans or within regulated competition environments.

At the heart of Plusvital’s continued success is a commitment to ongoing research and product innovation, led by registered nutritionist Rebecca Watson MSc PGDip RNutr RVN. The brand’s recent visual refresh reflects not only its evolution but its readiness to meet the ever-changing needs of modern equine care; from broodmare nutrition to sales prep, to elite-level performance management. “We’re thrilled to bring Plusvital’s trusted formulations to the veterinary community,” said Rebecca, Chief Technical Officer at Plusvital. “Our expansion reflects growing demand for evidence-based supplementation that works in synergy with modern equine veterinary care.”

Plusvital is proud to bring its 50 years of expertise to the veterinary community, offering a trusted, performance-driven supplement range backed by science.

To learn more about Plusvital’s range, or to discuss veterinary-exclusive formulations, contact Rebecca Watson at rebecca.watson@plusvital.com or visit us at BEVA (Stand B4).