Irish equine science company Plusvital has recently announced that Ciara Watt will be joining the organisation as its new Sales Director. Coming directly from management of International Sales with Glanbia/GAIN Horse Feeds, Watt brings a wealth of equine industry experience to her new role, having also spent some time working for Coolmore Stud in both Ireland and the US.
“I am delighted to join Plusvital at such an exciting time in the company’s development” Watt remarked. “With Plusvital’s ongoing multi-million euro genomic and nutrition research programme taking place and with such a focus on developing innovative products based upon strong scientific research, I believe that the company’s products can really add value and empower the performance of customers within the racing, breeding and sport horse industries across the world” she added.
Commenting on the new appointment, Plusvital CEO Mike Shelly also said: “We’re very pleased to announce the appointment of someone with the experience of Ciara Watt. I’m confident that in adding her considerable industry experience and globally-focussed approach to the hugely impressive capabilities that already exist within Plusvital, Ciara will have a really positive impact on our overall sales strategy.”
Plusvital has been offering leading equine nutrition since its formation in 1975 with the introduction of the iconic Racing Syrup and continue to develop innovative scientifically based supplements for the racing, breeding and sport horse industries. Plusvital also provide tests which analyse the DNA of the horse to predict optimum race distance, optimum race surface and performance potential. The brand has continued to focus on the development of equine genetic tests, innovative nutraceuticals and other integrated equine performance and health products, which aim to maximise the potential success of individual racehorses.